Empowera

Empowera is an innovative app designed to support women in navigating the complexities of abortion access, particularly in restrictive environments like Utah. Created in response to the overturning of Roe v. Wade, the app provides comprehensive resources, including location-based options for clinics, online services, legal updates, and advocacy tools such as protests and petitions. Through detailed user research, personas, and a design-thinking approach, I developed a cohesive brand identity and user experience that emphasizes clarity, empowerment, and essential access to healthcare. – 2023