PRESTON KRAMER

Designing Tomorrow Today; Minimalist Luxury With The Earth in Mind. For my Graphic Design capstone project, I envisioned and developed Contempia, a brand centered on sustainable, high-quality products crafted with a ‘form follows function’ philosophy. This project showcases the creative direction of a launch campaign for four innovative, eco-conscious products, each designed with a clean, minimalist aesthetic and a commitment to regenerative practices. The visual identity harmonizes elegance with purpose, emphasizing timeless design that connects users with the environment. – 2024

A conceptual handmade book that delves into the nuanced depth of color through form, texture, and pattern. Created during a class workshop the studio founders of Actual Source. This project was designed, printed, and singer-stitched in a single day, and features 100 carefully curated black-and-white photographs on brown paper, allowing the paper to dictate the visual color experience. The book’s narrative flow and juxtaposed spreads transform ordinary items into poetic stories. This book earned recognition by being selected for the 2023 AIGA 100 Show. – 2023

A conceptual book created for the dating company Marriage Pact. FF003D draws its name from the HEX code of the company’s signature red, embodying the bold identity and ethos of the brand. With a cover featuring an extreme crop of a floppy disk, the book merges physical nostalgia with technology, echoing Marriage Pact’s playful yet innovative spirit, using technology to bring people physically together. Inspired by Facebook’s screen-printed "Little Red Book" and Marshall McLuhan’s "The Medium is the Massage", this book takes readers on a journey of ephemeral storytelling through constructivist design, collaged layouts, and original film photography I captured for the brand. I collaborated directly with the printer to ensure every detail—from material choices to production techniques—aligned with the book’s intended emotional resonance. Distributed to every team member, and each of the investors, FF003D serves as both a reflection of the company’s culture and a tactile piece of inspiration that invites engagement and connection. – 2024

Empowera is an innovative app designed to support women in navigating the complexities of abortion access, particularly in restrictive environments like Utah. Created in response to the overturning of Roe v. Wade, the app provides comprehensive resources, including location-based options for clinics, online services, legal updates, and advocacy tools such as protests and petitions. Through detailed user research, personas, and a design-thinking approach, I developed a cohesive brand identity and user experience that emphasizes clarity, empowerment, and essential access to healthcare. – 2023

Designed while studying in Athens, Greece, this wayfinding system for the Vorres Museum harmonizes with its modern architectural landscape and rich cultural context. Integrating elements inspired by the museum’s natural surroundings and history, I developed an icon system, map, and digital experience that enhances visitor navigation and celebrates the art. This system, complete with redesigned artist labels and a QR-synced digital guide, ensures a seamless, intuitive, and visually captivating experience for museum-goers. – 2022

For the 64th annual Thessaloniki International Film Festival, I proposed and developed a comprehensive, sustainable design system, including the lockup logo, that embodies the event’s forward-thinking commitment to eco-friendly practices. This included a cohesive visual identity, posters, app interfaces, merchandise, wayfinding, and public transit wraps, emphasizing a blend of sustainability and immersive festival experiences. Each element was designed with renewable energy considerations, digital alternatives to reduce paper waste, recyclable materials, and plant-based inks, showcasing that impactful design and environmental consciousness can harmoniously coexist. – 2023

Created as the culminating project for my typography course while studying in Athens, Greece, this process book serves as a print portfolio that showcases a semester’s worth of work. The design embodies a playful and dynamic identity, carefully balanced for easy navigation and clear presentation. Acting as both a guide to my completed projects and a CV, the book merges academic rigor with creative exploration to highlight my growth and design sensibility. – 2022